Digital Performance Manager F/H

Essity is a contraction of two words: Essential and Necessity.

Our mission : to develop, produce, and market sustainable hygiene and health products and services and enable access to hygiene for all.

In few words, Essity is:

• A Swedish group, recognized for its expertise and committed to the hygiene and health sector.
• 36,000 employees in more than 150 countries
• A culture that encourages care, autonomy, collaboration, and the implementation of new ideas
• Strong and innovative brands such as Lotus, OKAY, NANA, TENA, Demak'up, Tork, JOBST, and Radiante

About the Role :

The digital performance manager leads and manages all performance-related activities to accelerate our brands development (Nana, Tena, Lotus, Okay, Demak'up). She supports french & italian business in priority but could be also involved in other countries of the south-west region.

What You Will Do :

• Drive digital acquisition strategy for our DTC websites (Search, Paid Social), from media planning to performance follow-up.
• Translate central promotional plans into local media strategies in collaboration with agencies and internal teams.
• Integrate MMM studies (Marketing Mix Modelling) learnings into planning and forecasting to improve media efficiency.
• Monitor e-commerce website performance and user behavior using analytics tools; provide insights and recommendations for Conversation rate optimization (CRO).
• Lead the strategy and execution of the French cross-category promotional platform, including budget management, acquisition, and performance monitoring with the digital agency.
• Coordinate local digital agencies and contribute to cross-functional digital priorities, including MMM data analysis and reporting.
• Work closely with regional and global/European digital teams to share best practices and drive continuous improvements

Who You Are :

• 3+ years of experience in digital performance campaigns/e-commerce/CRO
• Strong organizational and analytical skills, with a results-driven mindset
• Experience working with cross-functional teams including marketing, media agencies, and IT.
• Working knowledge of web analytics tools (e.g., Google Analytics, Google Ads, META business manager) and e-commerce platforms (e.g. Shopify) to deliver insights and take action
• Proficiency in both French and English ; additional language(s) is a plus depending on country focus.

What We Can Offer You :

• 2 days of home office per week for eligible employees and a daily allowance and a comfort allowance to adapt their home.
• Subsidized company restaurant.
• Participation and profit-sharing bonuses.
• 60% reimbursement of the transport card or a mileage allowance.

More about Essity :

At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards

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Application End Date:

18 oct. 2025
Job Requisition ID:
Essity255784