Introduction

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Your role and responsibilities

HashiCorp is seeking a dynamic Director of Field Marketing for EMEA to lead and execute regional marketing initiatives that drive awareness, pipeline, and revenue across Europe, the Middle East, and Africa. As the marketing leader for the EMEA region, you will partner closely with regional sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned with business objectives.

You will be responsible for the planning and execution of field marketing programs including events, workshops, webinars, content syndication, regional campaigns, and other demand generation activities. This is a high-impact, strategic role for a marketing leader passionate about accelerating HashiCorp's growth in the region through a combination of strategic planning and also rolling up their sleeves to drive execution.

What you'll do (responsibilities)

* Serve as the primary field marketing leader for HashiCorp in EMEA, owning the regional marketing plan and results.
* Partner closely with EMEA sales leadership to align marketing initiatives for both decision makers and practitioners with regional pipeline and revenue goals.
* Develop and execute integrated field marketing programs, including:
* Regional events (in-person and virtual)
* Hands-on workshops and technical enablement sessions
* Webinars and digital events
* Content syndication and localized content programs
* Account-based marketing (ABM) initiatives for strategic accounts
* Localize and adapt global campaigns for EMEA markets while ensuring brand consistency.
* Manage and optimize regional marketing budgets to maximize return on investment.
* Track, measure, and report on the effectiveness of marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity.
* Collaborate with Product Marketing, Digital Marketing, Global Events and Executive Programs to ensure regional messaging and programs are aligned.
* Develop a high performing team of local field marketers
* Act as a strong brand ambassador for HashiCorp in EMEA, supporting customer and partner engagement activities.

Required education

Bachelor's Degree

Required technical and professional expertise

• 10+ years of experience in field marketing, demand generation, or related marketing roles, with at least 3+ years in a leadership position.
• Proven experience partnering directly with enterprise sales organizations to drive GTM alignment and measurable business impact.
• Deep understanding of the EMEA market landscape, regional buying behaviors, and cultural nuances across key countries.
• Strong experience planning and executing a mix of virtual and physical events, ABM programs, and digital marketing tactics.
• Highly data-driven with strong skills in marketing metrics, pipeline reporting, and ROI analysis.
• Ability to manage budgets, prioritize initiatives, and work in a fast-paced, high-growth environment.
• Exceptional project management, collaboration, and communication skills.
• Experience with marketing automation tools (e.g., Marketo), CRM platforms (e.g., Salesforce), and other martech solutions is a plus.
• Fluency in English required
• Willingness to travel within the region (~10-20%) and periodic travel to the United States (~2-3x per year)

Preferred technical and professional experience

• Experience marketing to DevOps, platform teams, infrastructure, or security personas.
• Familiarity with HashiCorp tools or other open-source developer tools.
• MBA is a plus
• Conversational fluency in other European languages is a plus

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IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

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OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.