Directeur(rice) Marketing Hashicorp - IBM France
Plus aucune candidature n'est acceptée pour cette offre d'emploi
il y a un jour
Date de publicationil y a un jour
S/O
Niveau d'expérienceS/O
Temps pleinType de contrat
Temps pleinGestion de projet / produitCatégorie d'emploi
Gestion de projet / produitIntroduction
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your role and responsibilities
HashiCorp is seeking a dynamic Director of Field Marketing for EMEA to lead and execute regional marketing initiatives that drive awareness, pipeline, and revenue across Europe, the Middle East, and Africa. As the marketing leader for the EMEA region, you will partner closely with regional sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned with business objectives.
You will be responsible for the planning and execution of field marketing programs including events, workshops, webinars, content syndication, regional campaigns, and other demand generation activities. This is a high-impact, strategic role for a marketing leader passionate about accelerating HashiCorp's growth in the region through a combination of strategic planning and also rolling up their sleeves to drive execution.
What you'll do (responsibilities)
* Serve as the primary field marketing leader for HashiCorp in EMEA, owning the regional marketing plan and results.
* Partner closely with EMEA sales leadership to align marketing initiatives for both decision makers and practitioners with regional pipeline and revenue goals.
* Develop and execute integrated field marketing programs, including:
* Regional events (in-person and virtual)
* Hands-on workshops and technical enablement sessions
* Webinars and digital events
* Content syndication and localized content programs
* Account-based marketing (ABM) initiatives for strategic accounts
* Localize and adapt global campaigns for EMEA markets while ensuring brand consistency.
* Manage and optimize regional marketing budgets to maximize return on investment.
* Track, measure, and report on the effectiveness of marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity.
* Collaborate with Product Marketing, Digital Marketing, Global Events and Executive Programs to ensure regional messaging and programs are aligned.
* Develop a high performing team of local field marketers
* Act as a strong brand ambassador for HashiCorp in EMEA, supporting customer and partner engagement activities.
Required education
Bachelor's Degree
Required technical and professional expertise
Preferred technical and professional experience
ABOUT BUSINESS UNIT
IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your role and responsibilities
HashiCorp is seeking a dynamic Director of Field Marketing for EMEA to lead and execute regional marketing initiatives that drive awareness, pipeline, and revenue across Europe, the Middle East, and Africa. As the marketing leader for the EMEA region, you will partner closely with regional sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned with business objectives.
You will be responsible for the planning and execution of field marketing programs including events, workshops, webinars, content syndication, regional campaigns, and other demand generation activities. This is a high-impact, strategic role for a marketing leader passionate about accelerating HashiCorp's growth in the region through a combination of strategic planning and also rolling up their sleeves to drive execution.
What you'll do (responsibilities)
* Serve as the primary field marketing leader for HashiCorp in EMEA, owning the regional marketing plan and results.
* Partner closely with EMEA sales leadership to align marketing initiatives for both decision makers and practitioners with regional pipeline and revenue goals.
* Develop and execute integrated field marketing programs, including:
* Regional events (in-person and virtual)
* Hands-on workshops and technical enablement sessions
* Webinars and digital events
* Content syndication and localized content programs
* Account-based marketing (ABM) initiatives for strategic accounts
* Localize and adapt global campaigns for EMEA markets while ensuring brand consistency.
* Manage and optimize regional marketing budgets to maximize return on investment.
* Track, measure, and report on the effectiveness of marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity.
* Collaborate with Product Marketing, Digital Marketing, Global Events and Executive Programs to ensure regional messaging and programs are aligned.
* Develop a high performing team of local field marketers
* Act as a strong brand ambassador for HashiCorp in EMEA, supporting customer and partner engagement activities.
Required education
Bachelor's Degree
Required technical and professional expertise
- 10+ years of experience in field marketing, demand generation, or related marketing roles, with at least 3+ years in a leadership position.
- Proven experience partnering directly with enterprise sales organizations to drive GTM alignment and measurable business impact.
- Deep understanding of the EMEA market landscape, regional buying behaviors, and cultural nuances across key countries.
- Strong experience planning and executing a mix of virtual and physical events, ABM programs, and digital marketing tactics.
- Highly data-driven with strong skills in marketing metrics, pipeline reporting, and ROI analysis.
- Ability to manage budgets, prioritize initiatives, and work in a fast-paced, high-growth environment.
- Exceptional project management, collaboration, and communication skills.
- Experience with marketing automation tools (e.g., Marketo), CRM platforms (e.g., Salesforce), and other martech solutions is a plus.
- Fluency in English required
- Willingness to travel within the region (~10-20%) and periodic travel to the United States (~2-3x per year)
Preferred technical and professional experience
- Experience marketing to DevOps, platform teams, infrastructure, or security personas.
- Familiarity with HashiCorp tools or other open-source developer tools.
- MBA is a plus
- Conversational fluency in other European languages is a plus
ABOUT BUSINESS UNIT
IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.
RÉSUMÉ DE L' OFFRE
Directeur(rice) Marketing Hashicorp - IBM France
Bois-Colombes
il y a un jour
S/O
Temps plein
Plus aucune candidature n'est acceptée pour cette offre d'emploi
Directeur(rice) Marketing Hashicorp - IBM France
Plus aucune candidature n'est acceptée pour cette offre d'emploi