Description

Position at EF Language Abroad

Head of Digital Marketing

As the leader in language travel, with thirteen offices in France, including our headquarters in middle of Paris, we are looking for new talent to strengthen our visibility among future learners. Motivated, creative, and ready to make a difference? This role is for you!

Job Description

Are you passionate about digital marketing and strongly goal-oriented? We are looking for a Head of Digital Marketing who is dynamic, proactive, and curious to lead our marketing investments in France.

In this role, you will have the opportunity to:

• Unleash your creativity
• Analyze data
• Design targeted campaigns

You will be at the heart of our mission to connect with more learners, working in a dynamic atmosphere while shaping our digital future.

Responsibilities

• Lead a marketing team of 10 talented coordinators and specialists, fostering creativity and collaboration.
• Develop and execute innovative digital strategies to enhance brand awareness and engage our audience in new ways.
• Manage paid campaigns, SEO/SEM, email marketing, and social media to turn traffic into leads and followers into brand ambassadors.
• Work closely with product, sales, and global marketing teams to align your vision with our objectives.
• Use data to measure performance, refine strategies, and exceed expectations.
• Ensure our content and messaging resonate with the local audience while maintaining the brand's global identity.
• Oversee marketing budgets, ensuring optimal allocation of resources.
• Collaborate with agencies, media, and influencers to expand our reach.
• Stay ahead of market trends, customer feedback, and competitor actions.
• Organize events, webinars, and sponsorships to bring the EF brand to life.

Your Profile

• 5-10 years of experience in marketing, both online and offline
• Minimum 5 years of experience leading a team
• Passionate about marketing with focus on digital marketing
• Data-driven and results-oriented - you love both spreadsheets and creative ideas
• A natural leader, comfortable in a dynamic and collaborative environment
• Experienced in creating engaging campaigns and generating leads
• Strong understanding of the French digital market
• Fluent in French, which is used daily in the office
• Fluent in English, required for global meetings

Why Join Us?

• Work in the heart of Paris with a vibrant and creative team
• Enjoy a start-up atmosphere that is fun and dynamic
• Take on exciting challenges with the global leader in education and travel
• Benefit from international opportunities
• Be part of a mission-driven company that transforms lives through education
• Team events, kick-offs, and Holiday Parties
• Opportunities to travel internationally
• Discounts on EF programs for Staff and Staff Friends and Family
• Free use of EF Hello: a premium Language Learning App
• Tuition Reimbursement for continued Education

About EF Education First

Openness to the world and cultural understanding are key qualities for a successful journey. Since 1965, we have helped millions of learners travel, discover new cultures, and live unique experiences.

Our immersive educational programs-focused on languages, travel, cultural exchange, and academic learning-turn dreams into international opportunities.

By joining EF, you become part of a multicultural community active in over 50 countries, with hundreds of schools and offices worldwide. Our mission is to open the world through education. No matter your background or passions, we welcome you and hope you will share this vision with us.

EF is proud to be an equal-opportunity employer, committed to inclusion and belonging, regardless of origin, gender, age, religion, parental status, identity, or experience.

Founded in Sweden in 1965, EF has schools and offices around the world, with regional headquarters in Boston, London, São Paulo, Tokyo, Zurich, and more.

EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to criminal background and/or reference checks, as applicable.