Description de l'entreprise

Publicis Groupe, a leader in the field of communication, brings together a community of 27 agencies and nurtures a unique model combining creativity, media, data, and technology to support its clients across all marketing and advertising expertise. The agencies owe their success to dedicated teams and personalities committed to keeping pace with societal changes and opening new paths through innovation.

Publicis Media is composed of agencies such as Zenith, Starcom, Blue 449, Performics, Spark Foundry, Publicis Sport, Publicis Media Connect, as well as centers of expertise in innovation such as Social Media, Performance Marketing and Digital, Data, Content, Search, Tech, and Commerce. Publicis Media supports its clients in the complex media landscape of today and deploys its expertise across all levers and touchpoints.

Descriptif du poste

Integrated within the international consulting team dedicated to a major luxury player, you will act as the 360° digital performance lead (Search, Social, Display, Programmatic, Data, eRetail, etc.).

You will oversee high-stakes, business-driven initiatives and embody the ambition of delivering a seamless, measurable, refined, and high-quality customer experience.

Responsibilités

• Key Responsibilities:
  
  1. Digital Performance & Strategy
     • Design and activate full-funnel, results-oriented strategies (drive-to-ecommerce, ROAS, incremental sales, customer journey).
     • Work hand-in-hand with media experts to ensure consistency and maximum effectiveness across all digital channels.
     • Define ambitious, actionable KPIs tailored to the standards of the luxury sector.
  2. Media Intelligence & Innovation
     • Conduct in-depth sector benchmarks (competitors, consumer behavior, platforms).
     • Identify new partnership opportunities (media, platforms, influencers, retail media).
     • Recommend and advocate for innovative solutions (data clean rooms, premium programmatic, exclusive collaborations).
  3. Client Consulting & Operational Management
     • Serve as the client's day-to-day point of contact, ensuring excellence in both communication and deliverables.
     • Prepare and lead strategic presentations and performance reviews.
     • Oversee internal processes (quotes, reporting, approvals, planning).
  4. Analysis & Reporting
     • Produce structured, business-oriented campaign analyses and storytelling.
     • Identify growth opportunities and recommend tangible optimizations.
     • Leverage consumer insights via data to refine activations.

Qualifications
• 3+ years of experience in a digital strategy/activation role with a performance focus (agency or client-side).
• Experience with high-value clients (luxury, selective beauty, watchmaking, fashion, premium lifestyle, etc.).
• Comfortable managing multi-channel coordination and high-level client relationships.
• Ability to translate business challenges into high-performing digital mechanics.

Key Skills:
• Strong knowledge of digital channels and the media ecosystem.
• Proficiency with platforms such as Google Ads, Meta, DV360, Analytics, social listening tools, and retail media.
• Strategic vision, analytical rigor, and editorial finesse.
• A taste for challenge, precision, and elegance in execution.
• Natural leadership and initial experience managing teams.

Languages:
• Fluent in French and English (spoken and written) is essential.

Tools:
• Advanced proficiency in PowerPoint, Excel, and reporting tools.

Informations complémentaires

Our offices are located in Paris in the 17th arrondissement, in an ideal work environment for you to thrive.
Good to know:
Modern, collaborative, and friendly work and relaxation spaces.
Remote work is possible up to 2 days per week.
Work Your World: the possibility to work anywhere in the world for up to 6 continuous weeks each year.
Numerous training opportunities: Bastille Academy, over 30,000 e-learning modules, including certifications, in partnership with LinkedIn Learning on the proprietary platform Marcel.
A transparent Talent policy.
Numerous events to learn, exchange ideas, and celebrate.

Viva La Différence!
This philosophy of Publicis Groupe has always reflected our commitment to diversity and the belief that our talents are our greatest asset and strength.
We value all unique qualities, regardless of age, gender, skin color, social background, religion, or sexual orientation... only competence and energy matter! We encourage all qualified applications and will be delighted to support you throughout the recruitment process in a personalized manner.