Digital Senior Product Designer (f/m/d) - Sport Experience with connected bikes

We are looking for a Senior Product Designer to join our team based in Lille and Amsterdam.
As Senior Product Designer you are accountable for the research, ideation, design, and prototyping of the customer experience for the Decathlon Cycling application and continuous collaboration with PO, engineers, and key stakeholders to identify areas of opportunity, break them down into solvable problems, and craft elegant solutions.

The project;

Technology has transformed bicycles over the years.
These technological evolutions are accelerating and setting the standards for the market.

• The electric bike has already transformed the practice:
• Summits previously reserved for the most skilled riders are now accessible to all.
• Family vacations with children in a trailer have become a seductive alternative to car or plane travel.
• Selling the car for a daily bike has become an attractive option for city dwellers.

Today, we're starting to connect our bikes to a digital environment with a multitude of interconnections, opening up cycling to a whole new world.

We want the outdoor riders to be reassured about using the bike for commuting, and we want the commuters to connect with nature, challenge gravity and discover new horizons.

From the city to the mountains, we want to create a relationship of trust with our users and support them in their adventure, whatever the playground.

What you'll do;

Product & Customer Centricity

Orient on our actual customers and the value the product/domain area brings to them

• Be a true customer advocate. Represent a customer when it comes to every design solution
• Translate and evangelize that UX is as important to customer value as an underlying functionality
• Have a solid understanding that the product is on the service of the business and incorporate those constraints into the design
• Know Business - seek knowledge and understanding of details that do affect the Customer Journey
• Ensure stakeholder's happiness by evening user needs and business objectives
• Ensure that every feature has clearly defined design KPIs and an established baseline.

Own all aspects of design with strong expertise in UX, Interaction, and Visual design

• Utilize a combination of design disciplines to create a smooth, holistic experience
• Introduce and promote design thinking as a framework for the entire product team
• Work at a high pace. Be flexible with what tools, methodologies, and processes are being used depending on the context and dependencies

Build and sustain solid partnership with Product Management

• Get included from the very inception of every idea to delivery
• Contribute to overall strategy and decision-making about product direction
• Be instrumental in defining priorities and in building the product roadmap
• Be a proactive trigger and an agent of change when it comes to the future of the experience

Continuously collaborate with engineers

• Work closely with engineers to ensure a high-quality implementation of the designs
• Have an awareness of the technical limitations and liberties behind design decisions and be able to communicate those in an effective and inspiring way
• Have a system architecture understanding of the product
• Engage and involve Stake-Holders from the beginning (research, strategy, concept) to the end (design and implementation)

Discovery & User Testing

• Conduct data analysis, market, and user research to identify best practices and shape hypotheses on how best to address product requirements
• Have a solid understanding of apps and connected physical products metrics. Develop a clear set of success KPIs.
• Ensure that testing is built in the weekly cadence to validate and refine ideas
• Constantly test ideas with real users

Holistic Customer Experience

• Own and work with Activities (journey level), not Tasks (single-interaction level)
• Research, design, communicate and measure user flows as the cumulative impression that customer has with our product & company over time
• Think in terms of the design system and making rational decisions that improve the consistency of the customer journey, through all touchpoints

UX Design

• Use data to make design decisions
• Understand the customer's critical agenda
  • Take responsibility for aligning the planned features list and user needs
  • Contribute to building and maintaining Users Experience Map
  • Help to integrate the users needs
• Have a solid understanding of Content Strategy
  • Have a solid understanding of content creation and ton of voice used in the user flow
  • Translate design principles into high-quality content representation (ux copy, product imagery, and descriptions)
  • Collaborate with Brands, editorial, copywriting, and product enrichment teams and advocate for consistent use of content guidelines

Interaction / Visual Design

• Create aesthetically pleasing visual mock-ups based on a solid understanding of composition, visual hierarchy, and color theory as it relates to layout
• Enhance copy & information design utilizing extensive knowledge of typography
• Articulate and interpret the aspects of user behavior and motivation to build intuitive and natural models of interaction
• Be aware of the full range of Bestseller Brands Identities, their specifics, visual influence, and limitations to ensure the best visual representation

What we're looking for

• University degree in the field of Business or equivalent
• 5+ years of experience in the expertise off applications / sport applications / IoT
• Experience in digital and/ or apps / services environment
• A strong portfolio that demonstrates your attention to detail and creative problem-solving
• Very good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Consistency across designs while maintaining a creative approach
• Creative and energetic team player who has a passion for user-centered design
• Comfortable working with enterprise-level platforms and technologies
• Experience in product management and working in an agile mode
• Knowledge about reporting tools, KPI creation, and extracting insights from dashboards
• Experience in working with Figma, from creating concept to file hand-off to tech. Respecting high standards of tech documentation / specification
• Experience in motion design
• Experience in working and building Scalable Design Systems
• Experience in working in Prototyping software

What we offer to you;

• 2 days of teleworking per week;
• Opportunity to work in Decathlon Digital's offices in Lille or Amsterdam;
• Equipment provided in accordance with your missions and our societal commitments (Mac...);
• A local project team within a global network (international career opportunity);
• Skills development and support (diversity of projects, technical certifications from the first year, internal and external training, etc.);
• Remuneration package (employee participation in company shares, monthly/quarterly bonuses).

DECATHLON DIGITAL CONTEXT

What if technology allowed us to push the boundaries and take sports experiences to new levels? That's exactly our goal at Decathlon Digital! We are a team of 5,000+ experts in software engineering, product management, data, cloud, and cybersecurity, distributed across Paris, Lille, and Amsterdam. Together, we are creating the largest digital sports platform, leveraging tech innovation from design to value chain optimization, connected experiences and product second life.

Changing the game for good. We are in this for the love of sports. And like everything we love, we want it to last. That's why we are embarking on a journey to create a more sustainable tech model, reducing our direct environmental impact while maintaining a safe, diverse, and inclusive space for all our people to learn and thrive together. Team up with us to design the digital future of sports.