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Localisation du poste: Mont Saint Aignan

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success ? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Aim :

You will join the Trade Marketing & Business Development team and report to the Trade Marketing & Business Development Director. Your role will be to be responsible for developing strategies for all off-line multi-channel categories (supermarkets / hypermarkets / high street) and 2 cross-channel categories (Impulse / e-commerce & drive) for specific strategic treatment. You will need to feed into and have an impact on marketing strategies by offering a category-based vision. You will also be responsible for ensuring that these category strategies are successfully converted into omnichannel projects. You will manage a team of 2 Sector Managers and 6 Category Managers. This position is Senior Manager.

Areas of Responsability :

• You will be responsible for defining the strategies and development levers for each category, in line with the commercial and brand strategies.
• You will define and integrate the brands' shopper strategy into the marketing plan, in partnership with the Market Managers.
• You will recommend the resources needed to ensure the success of category strategies
• You will decide on and arbitrate the allocation of the P budgets (€10m) needed to ensure the success of category strategies.
• You will ensure that the shopper strategy is successfully transformed into omnichannel operational action plans for the categories.
• You will work with the Customer Development Manager to define category/customer priorities, in close collaboration with the Brand Managers (supermarkets).
• You are an agent of change and make a major contribution to the FIRST agenda by integrating the CSR dimension into category discussions
• You will manage and develop a team of 2 Sector Managers and 6 Category Managers.

Profil recherché :

At least 15 years of Business experience (Marketing, Trade Marketing or Sales) with strong Brand management & business experience in FMCG (Marketing, Trade Marketing or Sales).

• excellent long-term business strategic thinking with expertise in marketing strategic and data analytical
• knowledge French market (customer, shopper)
• Financial acumen, able to manage P&L and drive business performance
• Proven project management skills, able to drive cross-functional teams at local and Area Senior stakeholders.
• Master in Communication techniques : impact on public speaking and on interpersonal skills
• Creative mindset to promote innovation, drive new initiatives and develop communication ecosystem
• Flexible, resilient, with a pragmatic approach to problem solving and fostering change management
• Able to work transversally with the different departments and Third-Parties in Ferrero ecosystem and in multi-cultural environment (Europe)
• Strong influencing and negotiation Skills
• Proactivity, dynamism, curiosity
• Result oriented mindset to drive / provide initiatives to develop business
• Team management : strong skills in recruitment, motivation and development of the people
• French and English level fluent

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